Socio-economic studies of Moringa oleifera L. leaf powder added to String Hopper Flour

  • P.V.S. Harshana
  • Asanka Tennakoon
  • Salinda Sandamal
  • Chamika Sonali
Keywords: Moringa leaves, String hoppers flour, Consumer preference

Abstract

Recently, Moringa leaves substituted string hopper flour has been introduced to the market with regards to renewed consumer trend of healthy eating. However, the way consumer behaves towards this newly introduced product is questionable and hence it needs to be researched. Therefore, this study is mainly focused on evaluation of the consumer attitudes and acceptance of Moringa added string hopper flour. Study was consisted of a survey to evaluate the consumer attitudes. Moreover, a sensory evaluation was carried out to assess the sensory performance of the particular product. Collected data were mainly analyzed by using     SPSS version 16. Interestingly, results showed that potential health benefits of Moringa remained prominent in the acceptance of the product. Further, sensory results showed appreciable sensory performance allowing consumers to purchase the product with sensorial intention. All the respondents (100%) were in satisfactory level regarding the product. Study demonstrates requirement of popularizing and elevating the availability of the product to achieve better market opportunities in order to widening the market Current study confirmed that the product exhibits potential of appreciable commercial acceptance and substantial purchasing capacity.

 

Downloads

Download data is not yet available.

Author Biographies

P.V.S. Harshana

 

 
Asanka Tennakoon

 

 
Salinda Sandamal

 

 
Chamika Sonali

 

 

References

Alam, A., Alam, J., Hakim, A., Huq, A.O. and Moktadir, S.G., (2014). Development of fiber enriched herbal biscuits: A preliminary study on sensory evaluation and chemical composition. International Journal of Nutrition and Food Sciences, 3(4), pp.246-250. doi: 10.11648/j.ijnfs.20140304.13

Anjorin, T.S., Ikokoh, P. and Okolo, S., (2010). Mineral composition of Moringa oleifera leaves, pods and seeds from two regions in Abuja, Nigeria. International Journal of Agriculture and Biology, 12(3), pp.431-434.

Anwar, F., Latif, S., Ashraf, M. and Gilani, A.H., (2000). Moringa oleifera: a food plant with multiple medicinal uses. Phytotherapy research, 21(1), pp.17-25. https://doi.org/10.1002/ptr.2023

Aslam, M., Anwar, F., Nadeem, R., Rashid, U., Kazi, T.G. and Nadeem, M., (2005). Mineral composition of Moringa oleifera leaves and pods from different regions of Punjab, Pakistan. Asian Journal of Plant Sciences. DOI: https://doi.org/10.3923/ajps.2005.417.421

Bech-Larsen, T., & Grunert, K. G. (2003). The perceived healthiness of functional foods. A conjoint study of Danish, Finnish and American consumers’ perception of functional foods. Appetite, 40, 9–14 https://doi.org/10.1016/S0195-6663(02)00171-X

Bennett, R.N., Mellon, F.A., Foidl, N., Pratt, J.H., Dupont, M.S., Perkins, L. and Kroon, P.A., (2003). Profiling glucosinolates and phenolics in vegetative and reproductive tissues of the multi-purpose trees Moringa oleifera L.(horseradish tree) and Moringa stenopetala L. Journal of agricultural and food chemistry, 51(12), pp.3546-3553. DOI: 10.1021/jf0211480

Berger, I.E. and Mitchell, A.A., (1989). The effect of advertising on attitude accessibility, attitude confidence, and the attitude-behavior relationship. Journal of Consumer Research, 16(3), pp.269-279. https://doi.org/10.1086/209213

Brunelli, D., Tavecchio, M., Falcioni, C., Frapolli, R., Erba, E., Iori, R., Rollin, P., Barillari, J., Manzotti, C., Morazzoni, P. and D’Incalci, M., (2010).The isothiocyanate produced from glucomoringin inhibits NF-kB and reduces myeloma growth in nude mice in vivo. Biochemical pharmacology, 79(8), pp.1141-1148. https://doi.org/10.1016/j.bcp.2009.12.008

Chinma, C.E., Abu, J.O. and Akoma, S.N., (2014). Effect of Germinated Tigernut and Moringa Flour Blends on the Quality of Wheat‐Based Bread. Journal of food processing and preservation, 38(2), pp.721-727. https://doi.org/10.1111/jfpp.12023

Chumark, P., Khunawat, P., Sanvarinda, Y., Phornchirasilp, S., Morales, N.P., Phivthong-ngam, L., Ratanachamnong, P., Srisawat, S. and Klai-upsorn, S.P., (2008). The in vitro and ex vivo antioxidant properties, hypolipidaemic and antiatherosclerotic activities of water extract of Moringa oleifera Lam. leaves. Journal of ethnopharmacology, 116(3), pp.439-446. https://doi.org/10.1016/j.jep.2007.12.010

Dillard, C.J. and German, J.B., (2000). Phytochemicals: nutraceuticals and human health. Journal of the Science of Food and Agriculture, 80(12), pp.1744-1756. https://doi.org/10.1002/1097-0010(20000915)80:12<1744::AID-JSFA725>3.0.CO;2-W

Ezeamuzie, I.C., Ambakederemo, A.W., Shode, F.O. and Ekwebelem, S.C., (1996). Anti-inflammatory effects of Moringa oleifera root extract. International Journal of Pharmacognosy, 34(3), pp.207-212. https://doi.org/10.1076/phbi.34.3.207.13211

Ghasi, S., Nwobodo, E. and Ofili, J.O., (2000). Hypocholesterolemic effects of crude extract of leaf of Moringa oleifera Lam in high-fat diet fed Wistar rats. Journal of Ethnopharmacology, 69(1), pp.21-25. https://doi.org/10.1016/S0378-8741(99)00106-3

Guerrero, L., Colomer, Y., Guàrdia, M.D., Xicola, J. and Clotet, R., (2000). Consumer attitude towards store brands. Food Quality and Preference, 11(5), pp.387-395. https://doi.org/10.1016/S0950-3293(00)00012-4

Hekmat, S., Morgan, K., Soltani, M. and Gough, R., (2015). Sensory evaluation of locally-grown fruit purees and inulin fibre on probiotic yogurt in mwanza, Tanzania and the microbial analysis of probiotic yogurt fortified with Moringa oleifera. Journal of health, population, and nutrition, 33(1), p.60.

Khawaja TM, Tahira M, Ikram UK (2010). Moringa oleifera: a natural gift- A review. J Pharm sci Res, 2, 775-81.

Limaye, D.A., Nimbkar, A.Y., Jain, R. and Ahmad, M., (1995). Cardiovascular effects of the aqueous extract of Moringa pterygosperma. Phytotherapy Research, 9(1), pp.37-40. https://doi.org/10.1002/ptr.2650090109

Mbikay, M., (2012). Therapeutic potential of Moringa oleifera leaves in chronic hyperglycemia and dyslipidemia: a review. Frontiers in pharmacology, 3. https://doi.org/10.3389/fphar.2012.00024

Mehta, K., Balaraman, R., Amin, A.H., Bafna, P.A. and Gulati, O.D., (2003). Effect of fruits of Moringa oleifera on the lipid profile of normal and hypercholesterolaemic rabbits. Journal of ethnopharmacology, 86(2), pp.191-195. https://doi.org/10.1016/S0378-8741(03)00075-8

Morton, J.F., (1991). The horseradish tree, Moringa pterygosperma (Moringaceae)—a boon to arid lands?. Economic botany, 45(3), pp.318-333. https://doi.org/10.1007/BF02887070

• Moyo, B., Masika, P.J., Hugo, A. and Muchenje, V., (2011). Nutritional characterization of Moringa (Moringa oleifera Lam.) leaves. African Journal of Biotechnology, 10(60), pp.12925-12933 https://doi.org/10.5897/AJB10.1599

• Owusu, D., Ellis, W.O. and Oduro, I., (2008). Nutritional potential of two leafy vegetables: Moringa oleifera and Ipomoea batatas leaves.

Paliwal, R., Sharma, V., Pracheta, S.S., Yadav, S. and Sharma, S.H., (2011). Anti-nephrotoxic effect of administration of Moringa oleifera Lam in amelioration of DMBA-induced renal carcinogenesis in Swiss albino mice. Biology and Medicine, 3(2), pp.27-35.

Ramachandran, C., Peter, K.V. and Gopalakrishnan, P.K., (1980). Drumstick (Moringa oleifera): a multipurpose Indian vegetable. Economic botany, 34(3), pp.276-283. https://doi.org/10.1007/BF0285864

Ranaweera, C. and Prabhu, J., (2003). On the relative importance of customer satisfaction and trust as determinants of customer retention and positive word of mouth. Journal of Targeting, Measurement and Analysis for marketing, 12(1), pp.82-90. https://doi.org/10.1057/palgrave.jt.5740100

Sabbe, S., Verbeke, W., Deliza, R., Matta, V. and Van Damme, P., (2009). Effect of a health claim and personal characteristics on consumer acceptance of fruit juices with different concentrations of açaí (Euterpe oleracea Mart.). Appetite, 53(1), pp.84-92. https://doi.org/10.1016/j.appet.2009.05.014

Sánchez, N.R., Spörndly, E. and Ledin, I., (2006). Effect of feeding different levels of foliage of Moringa oleifera to creole dairy cows on intake, digestibility, milk production and composition. Livestock Science, 101(1), pp.24-31. https://doi.org/10.1016/j.livprodsci.2005.09.010

Sharma, V., Paliwal, R., Janmeda, P. and Sharma, S., (2012). Renoprotective effects of Moringa oleifera pods in 7, 12-dimethylbenz [a] anthracene-exposed mice. Zhong xi yi jie he xue bao Journal of Chinese integrative medicine, 10 (10), pp.1171-1178. https://doi.org/10.3736/jcim20121015

Suryawanshi, V., & Umate, S. (2018). Phytochemical Screening of Flowers from Moringa oleifera Lam. Plantae Scientia, 1(01), 31-35. https://doi.org/10.32439/ps.v1i01.31-35

Tuorila, H., & Cardello, A. V. (2002). Consumer responses to an off-flavor in juice in the presence of specific health claims. Food Quality and Preference, 13, 561–569. https://doi.org/10.1016/S0950-3293(01)00076-3

Van Trijp, H. C. M., & van der Lans, I. A. (2007). Consumer perceptions on nutrition and health claims. Appetite, 48, 299–308 https://doi.org/10.1016/j.appet.2006.09.011

Verbeke, W.,(2005). Consumer acceptance of functional foods: socio-demographic, cognitive and attitudinal determinants. Food quality and preference, 16(1), pp.45-57. https://doi.org/10.1016/j.foodqual.2004.01.001

Williams, P. (2005). Consumer understanding and use of health claims for foods. Nutrition Reviews, 63, 256–264. https://doi.org/10.1111/j.1753-4887.2005.tb00382.x

Published
2018-09-15
How to Cite
Harshana, P., Tennakoon, A., Sandamal, S., & Sonali, C. (2018). Socio-economic studies of Moringa oleifera L. leaf powder added to String Hopper Flour. Plantae Scientia, 1(03), 48-54. https://doi.org/10.32439/ps.v1i03.48-54
Section
Research Articles